Check out our first EyeHeartLocal promotional video. If you don’t already know EyeHeartLocal is a consumer campaign designed to promote the benefits and value that an independent ECP can provide in conjunction with a locally owned and operated optical lab. The campaign which is driven by Vision Made Locally is using this campaign to help eye care professionals differentiate themselves through their focus on quality and positive community impact. If you want to learn more about EyeHeartLocal visit visionmadelocally.com/ehl.
Vision Made Locally is heading to Charlotte, NC for the Optical Synergies regional meeting January 17th & 18th. On top of sharing the VML message we will be giving a presentation on “Unfair Advantages & The Independent Lab”. For those not able to make it we will be recording the presentation along with some of our other industry comrades including Mike Karlsrud of Karlsrud Company. We're sure we will have some great content to share from the event.
VML will also be representing at Transitions Academy later this month in Orlando, Florida. We will be taking the opportunity to build excitement about our upcoming EyeHeartLocal program that we will be launching mid-February. We know we keep teasing with this program but we are putting a lot of man-hours to making this an integral part in spreading the word about Vision Made Locally and more importantly promote those who choose to partner with our labs.
We are working on a project that just
has us super excited. We can't let too much out but one long-term project
we have been working on is giving VML labs a powerful tool to extend to their
current and potential customers to help them grow their business. This isn't
coming out tomorrow by any means but we just couldn't hold it in anymore and
thought we'd give you a little hint.
The Vision Made Locally team is in a constant state of researching, testing, questioning, creating, implementing, helping (the list goes on) with ways to strengthen the independent lab and eye care professional. We are all connected and the better that one does we all seem to benefit. Our efforts to build and promote the independent lab brand as a whole has been very successful and we plan to keep those efforts up but we know there is more needed. We think this project is going to be big for the VML labs and those they partner with.