VML Labs

September VML Mailing Campaign

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The 2nd installment in our direct mail campaign is off to the printers and then in the mail. It should land just before Vision Expo West. We encourage all those attending VEW to keep in mind the impact of local partnerships, Made-in-America and the independent product flow channel when looking for new vendors.

 Reason #4 of Why to Choose a Local Independent Lab: Marketability - Consumer buying habits are shifting to local & independent business.

“Buy Local” and “Support American Jobs” campaigns are showing real impacts on today’s consumer purchasing habits. Aligning yourself with similar campaigns helps build awareness and increase sales through your independent optical business or practice.

VML Introduces (The First) VML Optical Labs

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What's it feel like to be a trendsetter, thought leader, trailblazer and early adopter? Just ask our first eleven VML labs. We are proud to introduce them to you and want to acknowledge their  commitment to supporting their communities,  independent optical and our industry as a whole. We encourage you to learn more about each of these labs who are dedicate to quality, service and the eye care professionals they services. Don't forget to spread the word!