First "Ask A Lab Guy" Campaign Mailing

Our first  “Ask a Lab Guy” mailing campaign piece has gone to the post office. Over the first half of 2014 our goal is to promote the personal service and expertise locally owned and operated independent labs have to offer their customers. We will also be creating customizable flyers that labs can print out and share as their own.

We’d also like to give a shout out to Frecker Optical who  gave us the “Ask a Lab Guy” idea. 

November VML Mailing Campaign

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Our 3rd installment of our 2013 direct mail campaign. The postcards should hit recipients’ mailboxes around the 21st of November. We are sending nearly 5,000 pieces out targeting independent ECPS's located around our lab's regional markets. This mailing promotes VML labs focus on quality and craftsmanship.

Reason #5 of Why to Choose a Local Independent Lab: Craftsmanship - Your patients have high expectations. So do we.

You pride yourself on the quality and care your office and dispensary offer your patients. We pride ourselves on ensuring the product you give them matches that commitment. We measure our success on quality and service, first. 

Remember: Where it’s made matters.


September VML Mailing Campaign

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The 2nd installment in our direct mail campaign is off to the printers and then in the mail. It should land just before Vision Expo West. We encourage all those attending VEW to keep in mind the impact of local partnerships, Made-in-America and the independent product flow channel when looking for new vendors.

 Reason #4 of Why to Choose a Local Independent Lab: Marketability - Consumer buying habits are shifting to local & independent business.

“Buy Local” and “Support American Jobs” campaigns are showing real impacts on today’s consumer purchasing habits. Aligning yourself with similar campaigns helps build awareness and increase sales through your independent optical business or practice.