Introducing Midwest Labs of Indianola, IA

We are proud to announce our newest addition to Vision Made Locally: Midwest Labs of Indianola, IA. This innovative and customer focused lab was established in 1973 and has grown to an over 100,000 annual Rx lab without losing it’s commitment to personal service and focus on quality.

Along with their full line of products and long list of services and specialties Midwest Labs offers their in-house family of digital lenses, Naturalite. By utilizing full backside technology, Naturalite is available in 76 material and color choices. Wide availability and proven patient satisfaction without the “big brand” price tag makes this a great option for any eye care practice. And don’t forget Midwest Labs on-site Reliance AR coating which offers eye care professionals five coating options, long lasting durability and effortless clean-ability.

Midwest Labs offers eye care professionals too many benefits to list! We highly recommend learning more about this truly awesome lab by visiting their profile page or visiting their website at