The 2nd installment in our direct mail campaign is off to the printers and then in the mail. It should land just before Vision Expo West. We encourage all those attending VEW to keep in mind the impact of local partnerships, Made-in-America and the independent product flow channel when looking for new vendors.
Reason #4 of Why to Choose a Local Independent Lab: Marketability - Consumer buying habits are shifting to local & independent business.
“Buy Local” and “Support American Jobs” campaigns are showing real impacts on today’s consumer purchasing habits. Aligning yourself with similar campaigns helps build awareness and increase sales through your independent optical business or practice.