Become a participating Vision Made Locally lab today!

Vision Made Locally is a coalition of independent optical labs that works to promote participating labs nationally and to their local and regional markets. This cooperative campaign enables labs to capitalize on a larger marketing effort that has a broader reach, greater impact and more consistency.  Our mission is to:

  • Build awareness and promote the benefits of utilizing local independent labs.
  • Create demand and facilitate optical retailers and practices connecting with their local independent optical lab.
  • Strengthen and grow the independent optical channel.

Vision Made Locally is the only national campaign dedicated to promoting independent optical labs in America.  There is no charge to participate. Just visit click the link below to get your business listed. You can also get access to helpful marketing resources, special vendor pricing, co-op funds to use towards our specialty marketing services and much more.



Does it cost anything to participate with Vision Made Locally?
No. There is no cost associated with participating with Vision Made Locally. There are additional services or products offered by Optical Resources that may have corresponding costs, such as our custom marketing services.

What if I change my mind and do not want to participate?
We'd hate to see you go but there is no required commitment. You will no longer have access to Vision Made Locally resources or the use of its branding. Click here to have your listing removed from the Vision Made Locally web presence.

Can only independent labs participate?
Yes. Vision Made Locally is specifically designed for independent labs. This does not include national chains, franchises or international companies.

What do you consider as an "Independent Lab"
The lab should be independently operated. The owners should have full autonomy to make decisions about their business, including sourcing, operations, distribution, marketing, and technology.  The majority of the ownership, the people who have the biggest stake in its success, live in the local area or have a vested interest in the success of the community it belongs to.